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So where does advertising fit in at Codella Marketing?
Advertising supports the sale of goods and services. It may also be used as a tool to find qualified talent, to build reputation or mitigate crisis.
We counsel clients to use advertising to gain control over content, placement and timing of public relations messages.
Advertising is information placed in the media by an identified sponsor that pays for the time or space. It is a controlled method of placing messages in the media.
—Effective Public Relations
Cutlip, Center and Broom
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