Ever heard of a unique selling proposition, or USP? It’s an aspect of an object that differentiates it from similar objects.
In business terms, it’s what makes you unlike your competition. It’s a positive distinctive characteristic.
We recognize there are many marketing and public relations firms, even employees and consultants with skills similar to ours.
What makes us different is simply our experience.
That experience can be a challenging thing to explain on a Web site, but here are a few unique elements of note.
Independence
Codella Marketing is a consultancy owned and operated by independent public relations practitioner Pete Codella.
Accreditation
Pete Codella is Accredited in public relations through the Universal Accreditation Board. Since the early 90s he has participated in branding, positioning and influencing through communication.
Technological Prowess
Codella has long been a fan of the Internet and the varied communication advances fueled by new technology. He represents a unique combination of trained public relations spokesperson, skilled copywriter and social media evangelist.
Not only does he understand how to effectively write and speak, he can also set-up a Web site and manage multiple online platforms including blogs, online newsrooms, Facebook pages, YouTube channels and Twitter accounts.
Social Media Expertise
We believe nearly every modern communication effort begins online and should utilize social media tools. Codella Marketing can help you create your online domination plan and train you on the tools of the day. Or, if you’d prefer, we can perform the day-to-day management of your online presence.
We understand how organizations can utilize the Web to tell their own story quickly and effectively. Participation on social media channels strengthens a brand and makes it much more agile, especially during a crisis.
Thought Leadership
Pete Codella is a nationally sought-after speaker, trainer and presenter. He frequently travels to instruct communicators on the importance of online newsrooms and effectively utilizing new media tools for public relations objectives.
He recently co-authored an e-book with Duane Sprague called Integrated Marketing in the Digital World which has now garnered the attention of publishers.
Economies of Scale
In today’s economy, doing more with less is everyone’s mantra. At Codella Marketing, our services are scalable for any project. Whether your communication needs are short- or long-term, simple or complicated, Codella Marketing has the flexibility to work alone or with teams of contractors to get the job done correctly and efficiently.
Awards
Codella Marketing and Pete Codella have been recognized with highest honors in various regional business communication and public relations awards programs.
Codella is the 2007 Communicator of the Year awarded by the Las Vegas chapter of the International Association of Business Communicators. He was nominated in 2009 as a Professional of the Year for the Golden Spike Awards presented by the Greater Salt Lake Chapter of the Public Relations Society of America and Utah Chapter of the International Association of Business Communicators.
Committed and Devoted Professional
Pete Codella has the unique privilege of being the only person to serve as president of the Las Vegas chapters of the International Association of Business Communicators and Public Relations Society of America.
He is also one of six founding members of the Social Media Club of Salt Lake City, served in 2009 as that organization’s program director (president), and made history by chairing the world’s first Social Media Club sponsored awards program, the Utah Social Media Awards.
He has also served as a member of the PRSA General Assembly and as an executive committee member for the PRSA Independent Practitioners Alliance.
